With the digital revolution advancing so fast, it’s easy to forget the beginnings of certain things. Nowadays, digital marketers depend on the hashtag to generate engagement on social media, but the story of how it came about is quite interesting.
TikTok: catching the next viral trend
It’s no secret that TikTok has taken over social media in a storm, seemingly blowing up overnight. With over 1.5 billion downloads, it's set to become the next biggest craze in digital marketing.